price-value equation

price-value equation
марк. соответствие цены и ценности*, уравнение "цена-ценность"* (соотношение цены и потребительской ценности, которое должно выполняться для того, чтобы потребители считали покупку товара выгодной)

The company shifted the paradigm of coffee consumption pattern and raised value element in price-value equation by delivering a much higher value than regular coffee shops did. — Компания изменила концепцию потребления кофе и увеличила правую часть в уравнении "цена-ценность", предлагая потребителю гораздо большую ценность, чем обычные продавцы кофе.

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Англо-русский экономический словарь.

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